Dear Linden Lab,
In Edward Castranova's article Implications and Policies in Synthetic Worlds, concentrated on the personal aspects of Second Life, and its use in everyday life. However, it did provide the business benefits of taking part in such virtual worlds. One point was the gained knowledge in immersion, in terms of technology. "Synthetic worlds are also methodologically superior teaching and training tools...Much of learning requires immersion, and immersion is what virtual worlds do" (252). Castranova emphasizes the effective result of hands-on training, which virtual worlds seem to provide by allowing the actual action of building and planning. In both cases, it seems that more companies should participate in virtual world events because it can help save money and build personal skills in many areas.