Dear Miss Cain,
I’ve always had a strong opinion against groupthink and
group work in general. While it
does have instances in which it is productive, I’m often very reluctant to
engage in such group discussion.
In your article, The New Groupthink,
you seem to also be opposed to the concept of groupthink that is becoming a
recurring theme in most work places.
When we engage in group think, we are often discouraged to voice our
opinions, because of fear of rejection or seeming foolish, or as Professor
Berns calls “the pain of independence.”
Likewise, we are more likely to mimic the opinions of others and succumb
to peer pressure to the point where we eventually agree with what we don’t believe
in.
With
this in mind, consider the idea of collaboration and online outlets. Clay Shirky discusses the role
contributors play in the masses on websites like Wikipedia in his piece Personal
Motivation Meets Collaborative Production.
He describes it as a cycle: once an article exists, it gets readers, some of
whom decide to make contributions to what was published. In the masses, this is ultimately
effective, especially online. Wikipedia is comparable to a process, rather than
a product because it is never finished (thanks to frequent and consistent
contributions from readers). It is also said that on average, as the frequency
of contributions increases, the articles improve overtime. This is also due to
the idea of being able to hide behind a screen, which is in a sense remaining
autonomous.
In
addition, creativity is often associated with solitude. Examples are given of
famous introverts – Isaac Newton, Pablo Picasso, and Steve Wozniak –
innovators, who preferred to work alone.
This is not to say, as you propose, that we cannot combine both groupthink
and autonomy. You describe human
nature as remaining consistent throughout time.
“And most humans have two contradictory impulses: we love and
need one another, yet we crave privacy and autonomy”
I believe it is both possible and a more productive approach
to the subject – looking at the two as needing one another. Perhaps we can work
alone for a time, and then move to groupthink to discuss what we have
previously researched on our own.
In
his article, The Great Seduction from the Cult of the Amateur, Andrew Keen discusses how are “personalized truths”
are being destroyed by mainstream media. Our own truth’s eventually become
grouped together where they are all valid and worthwhile. In the process we lose sight of our own
original opinions as we fall into a category with a billion other members of
society. He quotes CEO of Edelman PR, Richard Edelman: “In this era of
exploding media technologies there is no truth except the truth you create for
yourself.” By using this quote, he urges us to not lose our identity in grand
scheme of things in mainstream society today.
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