Dear Danah Boyd,
While reading your article, "A Customer Service Nightmare:
Resolving Trademark and Personal Reputation in a Limited Name Space", I
think that you make a fair point in saying: "I believe that any company that doles out unique identifiers
needs to have strong policies in place, not simply to protect trademark owners,
but to balance the interests of all relevant parties." It seemed
very unfair to you from the article, where you build up a reputation with the
name "Zephoria" just to be taken by someone other than yourself. The
business dealing with Trademarks really have been a mess. From what I see, this
whole Trademark mess has a lot more to do people themselves than Social
Networks like Facebook and Twitter. Christine Harold would agree with me. From
her article, "Ourspace Intro," she stated that "'on MySpace
there is no distinction between personal and mass media. A teenager can post a
photo from last night's party, a poem for a lost boyfriend, buttons that play
her favorite song and a clip from her favorite TV show.'... The rise of social networking upends the
equation again. Users of Facebook choose to reveal—even to flaunt—aspects of
their private lives, to at least some part of the public world." From this, I am more convinced that people
themselves did this to themselves. Although we can blame ourselves, the Social
Networks we've chosen to use holds so sort of responsibility concerning our Trademarks.
Michael Liang
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