Dear Miss Rosenbloom,
I’m sorry Miss Rosenbloom, but although you made some valid
points, I have to disagree with your article on too many choices. I have experience
with helping brands use social media platforms and I have to say a few of your
examples are what brands should not be doing if they want to reach and connect
with their audience. Using sites
like Ping.fm and OnlyWire that rely on automation and syndication (posting the
same content on multiple platforms) are not how you gain followers on multiple sites. Each platform should focus on a
different aspect of your brand persona.
Facebook for pictures and interaction with your audience, twitter for
short posts that relate to current issues, Tumblr as a resource to give history
on your brand. You should not be
posting the exact same content on all platforms or your audience won’t see the
need to connect with you on more than one site. You also should not be making
tweets months in advanced. Twitter
is a network that is constantly updated and has changing topics. A brand that connects a hash tag that
was trending months ago is not seen as Twitter worthy. If your brand wants to make it in this
ever growing (and important) field, then real time needs to be dedicated to
creating your content strategy.
However using multiple platforms can be very
beneficial. Instead of posting the
same content on every platform, the platforms should be connected. Your twitter feed should be on your
blog, and all of your sites should have links to your other sites. Social media is about the
interconnectivity between sites.
Allow your platforms to work together to create your desired persona.
As your own article states, social networking is now the
number 1 use of the Internet. How
can you not see how it would be important to your business to be relevant on
these networks? The company I interned for saw the value of assessing how
influent someone is on these networks with scores like a Klout score. Social media is a growing
industry. Those who understand
proper strategy and how to be successful in the digital world are valuable assets
to a company. What better way to
prove you can help a brand with it’s strategy than to prove you are active and
influent across different platforms?
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